Hi, I’m Yasmine (Yas-meen)!
I am a Senior UX Researcher with extensive experience shaping digital experiences across retail, financial services, healthcare, and aerospace industries. My work helps organizations bridge the gap between what they think customers need and what actually creates value, driving customer impact, business growth, and stronger organizational alignment.
I specialize in translating complex insights into clear direction that fuels digital transformation and emerging AI initiatives. Through research, I help companies:
Uncover opportunities that drive revenue growth and cost savings
Inform strategic decisions around product roadmaps, market expansion, service design, pricing, and long-term investment priorities
Mitigate risk by validating concepts early, ensuring compliance, and preventing costly investments in misaligned or unusable solutions
Shape AI-driven solutions by grounding automation and decision-making in real user needs
At my core, I connect user needs to business outcomes, helping organizations deliver products and services that are not only usable, but also scalable, compliant, intelligent, and growth-oriented.
Testimonials
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“Yasmine is an incredible UX Researcher and business strategist. I am always wowed by how she creates flawless brands and customer experiences, backed in business strategy and user research. This is why her ideas have such a great ROI.”
— Samaya Sina | Lead UX Researcher
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“Working with Yasmine has been invaluable. She combines deep expertise in her craft with a collaborative spirit, strong leadership, and exceptional organizational skills. Once entrusted with a task, she approaches it with determination and excellence—delivering results with a consistency and drive that are rare to find.”
— Velvet Lazo | Senior UX Researcher
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“Yasmine approached the project with a true service design mindset, taking time to understand users, uncover pain points, and translate those insights into a seamless experience. The result not only improved usability but also drove stronger engagement and sustained the business. Her ability to pair research-driven insights with creative solutions made her an invaluable partner.”
— Brando Gazca | Stakeholder